IndustryLens
IndustryLens is a competitive insights platform for marketing & product teams, enterprise functionality for SMB pricing. Using AI to bring the cost down by 50x
Achievements
Team
Prototype
Users
Partners
Revenue
Investors
What we offer
IndustryLens is an AI-powered competitive intelligence platform designed specifically for small-to-medium B2B companies (200 - 5000 employees). The platform monitors competitors across websites, social media, and industry channels, using Advance AI tools to filter, summarize, and contextualize data into actionable insights delivered through email digests and collaboration tools
Target group
Marketing, Product and Sales in SME's, Europe/US, Self-Serve SAAS taking advantage of current LLM Tech
Challenges
Currently building the MVP
Our Story
IndustryLens was born from five years of real-world frustration in the trenches of performance marketing. As a co-founder of a performance marketing agency, I repeatedly encountered the same pattern: clients would request competitor insight reports, which we'd painstakingly compile manually—spending hours scouring websites, social media, and industry publications to piece together what competitors were doing. Despite the clear value these insights provided, we watched our clients struggle with the same challenges we faced. The existing competitive intelligence tools were prohibitively expensive for most SMBs (often €20K-€100K+ annually), overly complex for teams that needed quick insights, or simply didn't exist in an accessible format. We saw businesses making critical marketing and product decisions in the dark, unable to afford enterprise-level solutions but desperately needing to understand their competitive landscape. This gap between the need for competitive intelligence and the reality of what was available to growing businesses sparked the idea for IndustryLens—a platform that would democratize competitive intelligence by making it affordable, accessible, and actionable for the companies that need it most.
