HRSH Apparel aus Stuttgart | E-Commerce | Fashion

We help gravel racers to achieve their goals while chasing their dreams.

Achievements

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Revenue

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What we offer

We offer dedicated race gravel apparel that combines super tight race fit with gravel features such as extra pockets and a more comfortable pad. The aim of our products is to enhance the performance of our athletes.

Target group

The target audience of HRSH Apparel are ambitious gravel racers who want to reach their full potential in order to achieve their goals. The target group regularly takes part in gravel races and trains according to a structured training plan. It consists of both male and female athletes between the ages of 18 and 55 who live in Germany and the European Union.

Challenges

The biggest challenge at the moment is efficient paid social marketing to reach the right target group. Another challenge at the moment is funding to invest in new collections and styles.

Our Story

With my own enthusiasm for gravel racing, I have seen the gravel racing scene grow over the last few years. While there have been more and more races and events, there hasn't been a brand that provided athletes with specialized gravel racing apparel. Either people are wearing traditional road racing apparel or they are using gravel apparel that is more adventure oriented, resulting in a looser fit. So I saw a niche for gravel racewear that combined a super tight race fit with gravel features like extra pockets and a more comfortable pad, while still being super aerodynamic. So I developed these exact items with an Italian manufacturer, built the brand around it, set up a webshop and now it's all ready to go - ready to support the race gravel community.