Card Locker
Where social media sales innovation meets collectible trading. Be part of a community-centric startup shaping the future of trade!
Achievements
Team
Prototype
Users
Partners
Revenue
Investors
What we offer
What's On Offer for the Founding Core Team at Card Locker
Company Equity in the Form of Stock Options
Although we are in the initial stages and cannot offer a competitive salary, we can provide equity in the company. This gives you a real stake in Card Locker's success as we grow.
Remote Working Flexibility
Given that we're starting out lean, we're open to remote working arrangements. This flexibility means you can work from the comfort of your home or any location that fuels your creativity.
A Chance to Shape a Startup from the Ground Up
Being part of the founding team offers you an unprecedented opportunity to influence the company's direction. Your ideas won't be siloed but will significantly impact our growth and strategy.
Hands-on Experience
You'll gain multifaceted experience in launching and scaling a startup, valuable exposure that is often hard to get in more established companies.
Access to a Network of Passionate Collectors
If you share an interest in collectible trading, you'll have direct access to a community of passionate collectors, providing both professional and personal enrichment.
Sense of Ownership and Achievement
Working in a startup environment, especially one you help to build, offers a unique sense of ownership and satisfaction as you witness the direct impact of your contributions.
By joining Card Locker at this early stage, you're not just becoming another employee; you're becoming an integral part of a passionate team committed to disrupting the traditional collectible trading marketplace.
Target group
Dream Customer Profile: "Nostalgic Nick"
Demographic Information
Age: 25-38
Gender: Male
Location: United States, Canada, United Kingdom, England, New Zealand, and Australia
Occupation: Mix of blue and white-collar jobs, possibly in areas like construction, skilled trades, tech, or sales.
Income: Middle to upper-middle class
Psychographic Information
Interests: Collecting sports cards, comic books, and other memorabilia; following sports and UFC; gaming; JDM cars and exotic vehicles; anime; participating in online communities; interested in gambling, cryptocurrency, and investing.
Values: Nostalgia, community, authenticity, risk-taking, and innovation.
Personality Traits: Social, competitive, brand-loyal, financially savvy, car enthusiast, anime fan, engaged in online communities, and tech-savvy.
Behavioral Traits
Online Behavior: Active on social media platforms like Instagram, Twitter, and Reddit. Engages in online sports betting, cryptocurrency trading, and frequently visits online auction sites, trading communities, automotive forums, and anime streaming platforms.
Purchasing Behavior: Willing to spend on exclusive or rare items, including car parts, anime merchandise, or accessories; likes to gamble on high-risk, high-reward items; likely to engage in bidding wars; tends to make purchases during evening hours or weekends.
Challenges
Building a Cohesive Team
Skill Diversification: Finding individuals with complementary skills that align with our multifaceted platform is a priority. We need experts in blockchain for the token economy, database architects for the collector's ownership databases, and a dedicated UI/UX designer to make the platform engaging and user-friendly.
Cultural Alignment: We're not just building a product; we're creating a culture. The team must share our core values of innovation, community, and customer-centricity.
Remote Collaboration: Given our global target market, the team is likely to be spread across multiple time zones. Implementing effective tools and communication strategies for remote work will be crucial.
Market Validation through MVP
Initial Testing: Our approach involves launching a stripped-down MVP (Minimum Viable Product) to test the waters. The primary challenge lies in distilling our ambitious project into its most basic, yet engaging, form without losing its core essence.
Feedback Loop: Once the MVP is live, collecting actionable feedback quickly and iterating on the product is essential. We need to have robust analytics and customer feedback channels in place.
Scalability: Post-MVP, if the market response is positive, the challenge will be to scale rapidly to meet demand. This will require pre-planning, potentially seeking further investment, and executing a growth strategy effectively.
Our Story
What stood out to me was not just the migration to new platforms, but the thriving social dynamics that emerged as a byproduct. It was evident that social engagement didn't just boost trades; it ignited a sense of community and excitement that had been missing in traditional settings.
During this period, I personally engaged in trading collectibles, buying and selling about $40,000 worth of cards. This wasn't just a financial endeavor; it was an intensive learning journey that gave me invaluable insights into the habits, preferences, and pain points of individual collectors.
I observed new platforms in this space gaining traction and successfully raising capital. However, I discerned a crucial gap: many of these platforms seemed to lack a genuine understanding of the individual collectors who are the lifeblood of this market. Their approach felt more like applying a generic tech solution to a nuanced, passion-driven community.
That's where Card Locker comes in. We aim to blend the best elements of traditional trading with social engagement features, creating a platform that truly understands and caters to its user base. We're not just another marketplace; we're a community hub for collectors by a collector.
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