Co-Founder / CEO wanted for New FMCG Snack Brand Europe

I’m looking for a co-founder who can take the lead on the business side of a new FMCG snack brand (early stage).

Ideal background:

Strong experience in fundraising (angels, pre-seed/seed), investor outreach, and pitch building.
Business strategy, go-to-market, partnerships, and distribution.
Experience in FMCG, D2C, retail, food brands, or consumer products is a big plus.
Comfortable with early-stage uncertainty, fast iterations, and hands-on execution.
Strong communication skills, high ownership mindset, and long-term commitment.
Based in Germany or Europe, remote collaboration possible.

I bring deep execution, supply chain, and manufacturing strength (co-founded Hubtric Manufacturing, 10+ years across Europe and Asia). I’m looking for someone complementary who enjoys building the commercial side and raising capital.

• Fundraising
• Investor Relations
• Pitch Deck
• Business Development
• Partnerships
• Go-to-market
• Sales Strategy
• FMCG
• D2C
• Retail
• Distribution
• Branding
• Marketing Strategy
• Growth
• Pricing
• Market Research
• Startup strategy

You have strengths in...

• getting in touch with people
• networking and business relationships
• words and communication
• numbers, data and logic
• pushing and getting things done
• structuring and strategic thinking

You already have...

• founded a company
• raised an investment round
• exited a startup
• participated in an accelerator/incubator

As a co-founder, you will take the lead on the commercial and business-building side of the venture. This includes:

Shaping the business strategy and business model (pricing, channels, unit economics).
Leading fundraising: pitch deck, investor outreach, meetings, and closing the first round.
Building partnerships: distributors, retail chains, D2C partners, and marketing collaborations.
Go-to-market planning and early traction building.
Setting up sales strategy and distribution roadmap (India first, later expansion).
Building the initial brand story and positioning together with the team.
Working closely with me on execution, supply chain, sourcing, and scaling production.

This is an early-stage venture, so it requires high ownership, fast decision-making, and hands-on work.

You will join as a co-founder with meaningful equity and shared ownership, reflecting real responsibility and long-term commitment.

What makes this attractive:

Founder-level equity participation with transparent ownership structure.
Germany-first setup (Berlin based), with clear local execution and market focus.
Strong execution and manufacturing foundation (co-founder of Hubtric Manufacturing, deep supply chain + production expertise).
Practical FMCG exposure through a family-owned snack business background.
Clear division of roles: you lead fundraising, business strategy, and go-to-market; I lead execution, sourcing, and operations.
Remote-friendly setup, with flexibility for travel and expansion later

High-trust partnership, long-term vision, and serious commitment to building a scalable FMCG snack brand

Equity split will be discussed openly and structured fairly based on involvement and responsibilities.